An exciting opportunity is calling experienced Assistant Restaurant Managers and Restaurant Managers to advance their careers at the upcoming Open Day Recruitment Event for Five Guys in Kuwait. This exclusive event is scheduled for 15 December, starting at 9:00 AM, and is specifically designed for professionals aspiring to take the next step in their leadership journey within the thriving Five Guys brand in Kuwait.
Attendees will have the unique chance to:
- Engage directly with the current leadership team.
- Explore the brand’s expanding footprint in the region.
- Gain insight into dynamic career paths shaped by continuous growth, innovation, and an unwavering commitment to quality and operational excellence.
🌟 The ASF Holding Foundation: Building Brands with Purpose
The growth of Five Guys in Kuwait is nurtured by its parent organization, a company committed to purposeful expansion and a deep-rooted connection to the local market. The group’s journey began in 2005 with a clear vision: to introduce global brands into the region through thoughtful stewardship and a strong understanding of local consumer expectations.
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This foundational philosophy led to the successful introduction of Caribou Coffee to Kuwait, building a strong base rooted in hospitality and brand integrity. This approach also identified Kuwait as an ideal market for Five Guys, a brand that strongly resonates with customers who value authenticity, consistency, and a willingness to embrace challenges.
Today, the company, established by the sons of Mr. Bader Al-Sayer as ASF Holding, stands as a diversified powerhouse. It features:
- More than 100 thriving coffee locations.
- An expanding restaurant portfolio (including Five Guys).
- A management framework energized by new leadership and innovative thinking.
Despite its rapid expansion, the organization continues to embody the Kuwaiti spirit of warmth and hospitality, long-standing values that consistently set the standard for exceptional customer experience and brand loyalty throughout the region. ASF Holding has become a trusted name known for reliability, operational excellence, and strong brand stewardship, and it continues to strengthen its local influence while expanding its ambitions across the Middle East and international markets.
🎯 Pillars of Operational Excellence
Success within the organization is driven by precise execution and a commitment to consistency:
- Structured Approach: A systematic approach to training, store audits, and standardized practices ensures operational consistency across all brands.
- Commitment to Excellence: Whether a location is in a bustling mall or a neighborhood community hub, every shift, product, and guest interaction is delivered with the same high commitment to excellence.
- Local Relevance: Acknowledging that Kuwait is defined by a rich tapestry of communities, the organization tailors each store location to reflect its surrounding neighborhood while simultaneously safeguarding the global brand’s identity. This balance ensures an authentic customer journey that is both familiar and locally relevant.
📈 Focused Strategy for Future Growth
ASF Holding’s strategy is designed for long-term success and market leadership:
Focused Brand Strategy
With a portfolio centered on selective, high-impact brands, partners receive undivided attention and strong operational support. This targeted focus results in:
- Better outcomes.
- Deeper collaboration.
- A consistent ability to deliver outstanding performance.
Future-Oriented Growth
The group strategically prioritizes:
- Digital transformation.
- Data-driven decision making.
- Forward-thinking leadership. These pillars support an evolving business model designed to anticipate change, embrace innovation, and prepare for new opportunities across the region and beyond.
Experienced Leadership
The company’s growth is guided by a leadership team with decades of experience in the regional food and beverage industry. This extensive background provides the agility and confidence needed to build, scale, and sustain powerful brands effectively.
📜 Mission, Vision, and Core Values
ASF Holding is committed to setting benchmarks in the franchising sector:
Mission
The organization’s mission is centered on redefining leadership in the franchising sector through a professional, innovative, and data-driven approach. The core goals are to be:
- A preferred partner for franchisors seeking strong regional representation.
- A workplace of choice for ambitious employees (like those applying at the Open Day).
- A trusted provider of high-quality experiences for customers.
Vision
The long-term vision includes:
- Expansion into additional Middle Eastern markets and potentially Europe.
- Enhanced brand recognition.
- A continued commitment to innovation.
This vision is guided by a renewed image—fresh, youthful, and energetic—while remaining grounded in the enduring values of quality, reliability, professionalism, and positive social impact, with a dedication to sustainability and community impact.
Core Values
The foundation of ASF Holding’s operations and future growth is built upon these values:
- Quality
- Reliability
- Social Responsibility
- Professionalism
- Innovation
Five Guys and Al-Sayer Franchising are hosting an Open Day Recruitment Event in Kuwait for Assistant Restaurant Managers and Restaurant Managers on December 15.
Recruitment Event Details
- Date: December 15
- Time: 9:00 am onwards
- Positions Available: Assistant Restaurant Manager and Restaurant Manager only
- Venue: Assima Tower, Kuwait City, 39th Floor (Al-Sayer Franchising Office)
- Documents to Carry: CV, Passport Copy, Civil ID Copy, Authorized Signature, and Work Permit Copy (as stated in the image).
Candidates must currently be living in Kuwait to apply. The event is a walk-in opportunity to meet the team, connect, and interview
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